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Content Marketing

Content marketing is a strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience with the objective of driving profitable customer action.

Content - words and images, written or spoken, still or moving

Content Marketing - packaging up words and images into a useful format that can be used to attract new business

Align content with overall marketing strategies. Focus on business objectives and brand essence to ensure consistency

The art of communicating with your customers and prospects without selling. Also known as non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. If businesses deliver consistent, ongoing, valuable information to buyers they ultimately reward us with their business and loyalty.

Great content builds trust, answers needs and supports lead generation and customer acquisition

Four methods of Content Marketing

Distribution - lead people to your content

Direct Marketing - put content in front of audience

Search marketing - make content easy to find

Social Media - to reach immediate collection. Through social sharing can extend that network further through keywords and hashtags

Content is the bridge between customer and company

Content for customers answers their search query.

Content for a company provides the information they want a customer to know about their business

Ideally want content to appear when they are searching. Need to know what tools the customers are searching and ensure content shows up in the search results.

Content needs to be in the place where audience is. These include Linkedin, Facebook, Instagram, Twitter

Understand your target audience

Allows you to focus on creating and distributing with focus to resonate for those strongly on those that are interested.

Target Audience: Age, Gender, Geography, Lifestyle, Behavior online and offline

Content Marketing: Educate, Inform Entertain and Guide

The AIDA Model

Four types of Content

Written content - blogs, guides, checklists, reports, presentations, ebooks and books

Visual content - info graphics, product imagery, creates engagement with audience

Audio and video content - demonstrations, event coverage, webinars, podcasts

Interactive content - quizzes, polls, games and competitions

Social Media

Platform examples through social media:

Instagram - visual, short description and hashtags

LinkedIn - link and comment with context

Early Stages - include info graphic or video - Information gathering stage for target audience

Later Stages - include longer format written content for the greater depth of the content such as ebooks

Product-focused content - How-to guides, fact sheets, checklists and FAQ's

Four key ways to distribute Content

Things to consider are your budget, contacts and share ability.

Paid Media - advertising

Earned Media - free media (bloggers, vbloggers, online influences

Owner media - driving traffic to your website

Shared media - this includes Instagram, Facebook, LinkedIn, Twitter

Look at results to measure whats working? Are you achieving your business objectives

Reach (impressions) - total number of followers, fans and connections

Amplification - content being shared by audience

Lead generation - emails, pdf downloads (lead metric)

Google Analytics - sources of traffic in measuring the success of content marketing

Continually refine content to achieve more

Strategic direction with SMART Objectives

1. Understand your business objects - If you know your destination you can map out your content requirements that will get you there

2. Know your target audience - Relevant content that meets their needs and answers their questions. Think Quality content not quantity, content that helps the buyer journey

3. Use a mix of words, images audio and video - keep it interesting with interactive content

4. Focus on sharing - when people share your content this a positive indication. Get your audience engaged and content will be shared more

5. Repeat - Leverage as much value as you can out of every piece of content. This can be re purposed into different formats or re-posting again on social media. Re-posting will reach your audience

The Miracle Morning through S.A.V.E.R.S

Silence - tapping into the auro of wisdom. meditation clears the mind and . Set the mindset for the day, whats on the agenda. Clarity is brought into your day. Use mediation not to remove thought but have a specific result you want to generate internally (internally or emotionally). Gain clarity and gain insights. Set your intention, use mediation and practice silence for greater clarity. Stumble upon new ideas

Find a balance between relaxation and alertness. No stimuli that you're not focused on. Set a timer to remove the distraction of time

Affirmation - is a written statement that directs your focus towards something of value. lying to yourself. Say it until you believe it.

This is a positive affirmation - 'I am a money magnet and money is flowing to me.'

1. Affirm what you are committed to.

2. Why is that deeply meaningful to you.

3. Affirm what specifically you are good at that will ensure you're success. Get specific your activities

4. When specifically are you going to implement your activities. practically and results oriented through the activities

Visualization - performing optimally, achieving goals. Once you get there mentally you. Visualize the activity not just the end result. See yourself doing those activities. Create anticipation in wanting to achieve your goal

Exercise - Benefits of excising in the morning even for 60 seconds you will be . Stretching and 7 minute workout. 60 second jumping jacks

Reading - 1 book away from learning everything you need to know to reach your goals.

Scribing - Goal setting, journal ling. App called 5-minute journal with re-prompted statements.

Gratitude - 3 things you are grateful for and

Goals - 3 things that would make the biggest impact that would move you to your goal

Being busy tricks your brain into thinking you're being productive. Channel that into the lifestyle you want.

All the challenges played a part in where you are going. Be at peace with where you are everyday along that journey while you simultaneously maintain a healthy sense of urgency to achieve your goals. Embrace where you are in the moment.

Plan, Measure and Refine

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Create beautiful designs for any project. Use Canva's drag-and-drop feature and layouts to design, share and print business cards, logos, presentations and social media content.

Canva is a graphic design platform that allows users to create social media graphics, presentations, posters and other visual content. It is available on web and mobile, and integrates millions of images, fonts, templates and illustrations.

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